|
| Analytical Services |
| Analytical services are as important as Research or Field Services to any research organizations. Any researcher can present the findings of the study in a better way after an in-depth analysis of data. Apart from regular analytical services for our research assignments, MARCH also assists in detailed analysis (basic & advanced statistical analysis) for those clients who maintain collected data with them. |
Why Data Analysis?
- To identify unique characteristics/behaviour of data set.
- To identify association of variables with other data sets.
- To identify relationship of variables with other data sets.
- To test defined statements/ assumptions (hypothesis) on the samples and hence the universe.
Data Analysis is classified into 4 broad categories as below:
- Descriptive Data Analysis (includes Frequency tables).
- Univariate & Bivariate Analysis (includes Cross-tabulations).
- Multivariate Analysis (includes various techniques).
- Hypothesis Testing (Statistical Inference).
The following statistical techniques are used in MARCH:
- Reliability & Normality tests.
- Correlation & Regression Analysis.
- Moving Average–Time series.
- Trend Analysis & Forecasting techniques.
- Multi Dimensional Scaling & Perceptual Mapping.
- Conjoint Analysis.
- Cluster Analysis.
- Factor analysis.
- Discriminant analysis.
- Correspondence analysis.
- Probability Theory.
Testing of Hypothesis include Parametric and Non-Parametric tests including
- t-test.
- Analysis Of Variance (ANOVA, F-test).
- Chi-Square etc.
The steps involved in Data Analysis services are the following:
- Data Validation (logical & consistency checks).
- Data cleaning (checks on data entry errors, investigators’ error, missing values).
- Reliability Test.
- Test for Normality.
- Data analysis (Basic & Multivariate).
- Interpretation.
Capabilities
- Well experienced Quantitative and Qualitative data analysts.
- Command over:
- Statistical Package For Social Sciences (SPSS 13.0).
- Statistical Analysis System (SAS).
- MS- Access & SQL database Query processing.
- MS-Excel Analytics.
.
Who can utilize the analytical services……
- Knowledge Process Outsourcing (KPO)/ Market Research Outsourcing (MRO) organizations.
- Market Research & Business Research Consulting organizations.
- Individual consultants (business, marketing and strategy).
- Marketing/Sales Department of industry/service organizations.
|
For more information, please contact:
M. Sekar
Manager- Data Analytics
Phone : 040-23430481/82/83/84
Email : sekar@marchresearch.com |
| |
|
