The client is in the business of Poultry farming since decades and is planning a foray in retailing. The workshop was organized to “Assess the potential for frozen food products in India”

With organized retailing limited to 8% of the total retail against 25-30% of the developed economies, provides immense opportunity in organized retailing.

Food contributing to 66% of the total retail market and is fastest growing segment in organized retail. Further, in the developed economy 80% of the food sold is processed whereas in India only 1.3% food is processed, the opportunity for food retailing is endless.